People’s time and attention are on mobile
Mobile discovery influences consumer behaviour
With the Facebook family of apps and services, you have access to some of the world's most-used apps that have engaged the most people.
To reach people on mobile, reach them where they spend time.
Facebook and Instagram account for over 20% of time spent on mobile
And the Audience Network accounts for 6% of additional time on mobile
The realities of cross-device and cross-channel movement make it more important than ever for marketers to measure their efforts. In this environment, proxies simply won't do.
You need the power and precision of people-based measurement to measure the metrics most important to your business.
Measure real business outcomes throughout the consumer journey
Measure across devices, channels and publishers
Facebook has advertising solutions that can help you deliver people-based marketing at every stage of the consumer journey.
Introduce people to your brand with a video ad on Instagram
Drive demand for your product offering with Canvas on Facebook
Acquisition: Lead Generation
Use lead ads to collect contact information from interested buyers
Acquisition: Mobile App Installs
Use mobile app ads to get people to install your mobile app
And finally, use dynamic ads to automatically promote your product catalogue to people who have shown interest and intent
#AlwaysOn #AlwaysListening #ABetterWay