/DIGITal brand activation AND MEDIA MANAGEMENT

 

 

for the igaming industry

/state of the nation - igaming - 2023- challenges

 

Regulation & Compliance: The iGaming industry operates in a highly regulated environment, and rules and regulations are constantly evolving. Operators must keep up with these changes to ensure compliance whilst ensuring being able to go to market in a timely and consistent manner.

 

Market Saturation: The growth of the iGaming industry has led to a surge in companies entering the market, leading to stiff competition. The ease of developing iGaming apps has contributed to this saturation. Differentiation and outreach is critical .

 

 

 

/state of the nation - igaming - 2023- challenges

 

Responsible Gambling: Operators must prevent problem gambling and protect vulnerable players whilst actively promoting safe and reliable gambling practices. 

 

 

Customer Acquisition and Retention: Drawing in and retaining clients in the competitive iGaming market is challenging. Operators need to offer and effective blend of brand and performance marketing to stand out from the competition​.

 

 

 

/state of the nation - igaming - 2023- challenges

 

Millennial/post Millenial's: The younger (18+) generation is more attracted to hardcore games like GTA, PUBG, Fortnite, etc., rather than online casino games. This shift in gaming preferences necessitates the iGaming industry to innovate and adjust their offerings to attract millennials/post millienials.

esports and video games: Betting on esports is a burgeoning industry and represents a new challenge for iGaming companies. They need to find ways to grow sports betting with esports and attract users to this new form of betting. Further integration of casino features into more traditional video games.

 

/about us

A People-Centric, Digital-First  creative and media  Agency.

focused on growth.

Enabling brands to thrive in a digital-social-mobile first world

Combining brand and performance marketing to enable brands to thrive in an ever-changing and complex  physical and digital landscape

  • Insight - Identifying and creating valuable audiences
  • Know How- High impact contextual content to engage audiences and enable positive outcomes
  • Know When - Measurable outreach across owned, earned and paid media.​

 

UK-SPAIN-GIBRALTAR-COSTA RICA-SOUTH AFRICA-PHILIPPINES-MALTA

#ALWAYSON #ALWAYSLISTENING #alwaysasking

/about us- A SELECTION OF CLIENTS WE've  WORKed WITH

/identify - profilE & create Valuable audiences

/deliverables- 360 AUDIENCE/competitor  analysis & INSIGHT

/create- production at scale & speed

CHAllenge

Many in-house creative teams struggle to cope with the ever increasing demand to create on-brand content at scale and speed across owned, earned and paid media , due to the ever fragmenting nature of social media platforms

solution

Content as a service for social/adverts to support digital/social/mobile and all programmatic activity. Covering all formats from banner ads and different aspect ratios for different social platforms ( 9:16, 1:1, 16:9). Access to over 1000 creatives globally through our platform specialising in dynamic creative, video production, animation, AR, virtual production,  Filters  and voice skills

RESULT

Eliminate Ad Fatigue and increase engagement with interactive content.

Scaleable content and contextual creative to appeal to different buyer personas

 

 

 

 

/deliverables- creative examples

/deliverables- playable ads

(click to play ^)

/deliverables- automated personalised video 

(click to play ^)

/deliverables- creative examples

/deliverables- creative examples

/​deliverables- creative- examples

/​deliverables- creative- examples- IG/FB stories

/deliverables- creative examples

/connect- paid social and PROGRAMMATIC

A TECHNOLOGY AGNOSTIC META PLATFORM/DSP APPROACH

 

 

 

 

/services-PROGRAMMATIC

WE CONNECT ANY ADVERTISER TO ANY AUDIENCES ACROSS ANY DEVICE

Ultra-targeted programmatic media solution specialists, offering highly targeted online advertising to clients though a range of formats including banners, video and rich media.

 

Our solutions combines enormous pools of brand safe inventory & data with real-time decision making, enabling marketers to reach their target audience at scale, with the best price and most engaging message.

 

/services-PROGRAMMATIC

native- display-mobile- ingame-connected tv

/services- connect

     social brand activation & media management hubs

/social brand activation & MEDIA MANAGEMENT  hub

KEY SCENARIOS IN WHICH TO USE THE brand activation centre

/social brand activation hub

MOVING FROM STATIC REPORTING TO REAL-TIME INTELLIGENCE

/​deliverables- reporting

  • Tailored Country Specific Dashboard Reporting
  • Performance tracking ( WMID's ) and reporting against agreed KPI's
  • Customisable stakeholder dashboards - automated updates and data can be exported to share with BI teams 

 

/ DELIVERABLES - PAID MEDIA PLAYBOOK (fb) example

/ why us?

 

  • Over  10 years working within the igaming industry-  So we understand the quality demanded and service levels expected
  • Committed to in-depth understanding of the igaming industry, and operational requirements to deliver outstanding results- So we remove the guesswork and apply creative and processes  that are relevant
  • Digital Natives for Content and Creative Direction -So we provide contextual content creation and get it right first time.
  • Understanding of the legal requirements for localised social content creation- So the process for approval of content will be speeded up considerably

/with thanks

#Abetterway