THE RISE OF INSTAGRAM

what and INSTAGRAM can do for your business

Smartphones have changed the way the world communicates.

2.4 billion people use smartphones.

Experiences are shared more through images than words.

90% of images shared online are taken with a camera phone.

The range of visual communication is growing beyond the mobile feed to embrace ephemerality, augmented reality, direct messaging and more all the time.

MOBILE

FEED

STORIES

DIRECT

MESSAGING

For businesses, Instagram is where visual expression inspires visible action.

Instagram connects people to passions, through the lens of visual storytelling.

It's where people find and share their passions.

With people they know.

And people they don't.

With businesses they care about.

And businesses they've just discovered.

And as they explore their passions, this bond between people and businesses deepens.

Sparking two-way conversations that lead to measurable business results on and off the platform.

People on Instagram want to engage with businesses.

Opportunities for Advertisers

Showcase products by highlighting audience passions
Integrate content through feed and stories
Increase visibility through ads

Most businesses and advertisers are quite familiar with feed posts.

But vertical stories have risen and continue to rise.

These thereby deserve more attention when it comes to content creation.

According to Forbes, "Today, the vast majority of content captured on smartphones is shot vertically. In fact, research has shown we hold our phones vertically 94% of the time."