people-based marketing

what and facebook can do for your business

FACEBOOK APPS AND SERVICES

People’s time and attention are on mobile

3 hours per day on mobile
58% of digital time spent in apps

Mobile discovery influences consumer behaviour

74% of millennials take action after being inspired by a post
33% of shoppers research on mobile before buying on desktop or offline

With the Facebook family of apps and services, you have access to some of the world's most-used apps that have engaged the most people.

To reach people on mobile, reach them where they spend time.

With Facebook, you have access to an enormous audience. More than 2.2 billion people are visiting Facebook every month.
Instagram now has 800 million people using the platform every month.
1.3 billion people use Messenger every month to engage with their friends, family and businesses.
And through the Audience Network, you can expand the reach of your campaigns into thousands of other popular apps, all of which have been vetted by Facebook.

Facebook and Instagram account for over 20% of time spent on mobile

And the Audience Network accounts for 6% of additional time on mobile

The realities of cross-device and cross-channel movement make it more important than ever for marketers to measure their efforts. In this environment, proxies simply won't do.

You need the power and precision of people-based measurement to measure the metrics most important to your business.