PLAYABLE ADS

Interactive Creative Digital Content

MOBILE

THE CHALLENGE

THE WORLD IS

2.95 billion social media users worldwide

CHALLENGES

YET MOBILE ADS

PRESENT MANY

Saturated platforms

Limited attention spans

PLAYABLE ADS

WITH

CHANGE THE GAME

BUT YOU CAN

PLAYABLE ADS

Benefits of

Mobile-first approach

Expands creative possibility

Encourages engagement

Improves conversion

Creates market opportunity

New Balance

CASE STUDY

New Balance launched their playable ad
"Newbie, The Bouncing Bunny,"
that highlighted the soft, cloud-like feel
of their Fresh Foam sneaker.

THE RESULTS

5% click-through rate to their e-commerce site
(vs 0.05% from regular ads)

20-second average engagement time

83% replay rate

INSPIRATION

RED ROBIN

With internationally renowned fast food chains to compete with, Red Robin utilised playables to differentiate their marketing tactics, reaching more people and generating buzz without breaking bank.

FROOT LOOPS

Froot Loops developed a launcher-type game as a way of revolutionising the in-box prizes cereal once came with.

The objective was to appeal to the same audience but with more modern tactics.

MOET & CHANDON

Even the champagne of the stars saw the benefits that playables have to offer.

Tower Toss was created to appeal to their non-usual customers in a bid to further increase their market share.

LEAD-IN VIDEO

Parts of a Playable Ad

Captures the audience's attention
within the first 5 seconds

Can be used to explain
gameplay

GAMEPLAY

Parts of a Playable Ad

Lets the consumers experience the various
product features via gamified content

Must be well-balanced: not too easy
but not too difficult

The objective is for the brand to continuously
pique the consumer's interest

CALL-TO-ACTION

Parts of a Playable Ad

End frame used to present the campaign
or offer mechanics

The brand can share digital coupons
and direct consumers to their website

The consumer also has an option to play again

HOW IT

LOOKS

THE DEVELOPMENT PROCESS

Conceptualization

Design

Implementation

Testing and Approval

Deployment (Launch)

Post Implementation

LET INNOVATION

BE YOUR STRATEGY

#AlwaysOn  #AlwaysListening

#ABetterWay

schedule a discovery session with us today>>>>