Quantified Engagement In A Digital-First World
what and PINTEREST can do for your business
Pinterest is a social media visual discovery engine where users actively seek new ideas, products and experiences.
416M people globally use Pinterest every month.
-File type: PNG & JPEG
-Max file type: 10MB
-Aspect ratio: 2:3 (1000x1500)
-Description: Up to 500 characters. (Prioritise first 50-60 characters which are most likely to show in feed.
-Min 2, max 5 images
-Max file size: 10MB
-Aspect ratio: 1:1 or 2:3
-Title: Up to 500 characters (Note descriptions will only show on organic carousel Pin in close up.
-File type: .mp4 or .mov
-Max file size: under 2GB
-Length: min 4 sec, max 30 min
-Aspect ratio: shorter than 1:2, taller than 1.91:1
-Description: up to 500 characters.
THE SEASON OF SALES
October-November marks the beginning of the season of sales; when retail becomes top of mind for millions of Pinners as they plan for Christmas and purchase hundreds of products.
Promotions play a big part in Pinner’s path to purchase
The social and economic impact of COVID-19 is driving Pinners to shop online this season and they’re expecting great deals and big savings.
Who is your target audience?
What problem are we trying to solve? E.g. to build trust and credibility among millennial buyers.
What media objective will we use to measure success? E.g. traffic, engagement, impressions, etc.
What landing pages will we drive to?
WHAT ARE PINNERS LOOKING FOR?
HOW TO SHAPE
SALES SEASON CREATIVE
- Learn into insights and moments
- Communicate clearly to drive action
- Craft to your objective
WHAT TO FOCUS ON
Consider promoting the products that lean into the COVID19 insights such as working from home, date-nights-in and loungewear.
HIGHLIGHT THE MOMENT
Connect the deal to the everyday interests such as ‘cooking dinner’, seasonal moments such as Christmas and life events. Add moment cues into your creative in the form of graphics, illustration or animation.
With an 89% increase in ‘Christmas gift ideas’ there’s an opportunity to create and push content around this.
‘Shop now’, ‘Shop XXX Collection’, ‘Order now’, ‘Start shopping’, ‘Get yours today’
DELIVERY & PICK-UP
‘Delivery available’, ‘Pick-up or delivery available’, ‘Delivered to your door’, ‘Delivered by Christmas’
OFFERS & VOUCHERS
‘Order now and get £X off’, ‘Order now and save £XX’, ‘More Black Friday XX% deals here’
Consider various approaches to launch your sale campaign along always-on activity.
Organic & Paid Strategy go hand in hand.
- It starts with a strong organic presence – make sure you’re bringing fresh content from your website to your profile.
- From there, you can identify your top performing organic content and promote them to reach an even larger audience.
KEY HOLIDAY TAKEAWAYS
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