Quantified Engagement In A Digital-First World
THE RISE OF INSTAGRAM
what and INSTAGRAM can do for your business
Smartphones have changed the way the world communicates.
2.4 billion people use smartphones.
Experiences are shared more through images than words.
90% of images shared online are taken with a camera phone.
The range of visual communication is growing beyond the mobile feed to embrace ephemerality, augmented reality, direct messaging and more all the time.
For businesses, Instagram is where visual expression inspires visible action.
Instagram connects people to passions, through the lens of visual storytelling.
It's where people find and share their passions.
With people they know.
And people they don't.
With businesses they care about.
And businesses they've just discovered.
And as they explore their passions, this bond between people and businesses deepens.
Sparking two-way conversations that lead to measurable business results on and off the platform.
People on Instagram want to engage with businesses.
Opportunities for Advertisers
- Showcase products by highlighting audience passions
- Integrate content through feed and stories
- Increase visibility through ads
Most businesses and advertisers are quite familiar with feed posts.
But vertical stories have risen and continue to rise.
These thereby deserve more attention when it comes to content creation.
According to Forbes, "Today, the vast majority of content captured on smartphones is shot vertically. In fact, research has shown we hold our phones vertically 94% of the time."
From its launch in Q4 2016, there are currently over 500 million daily insta-story users and viewers as of 2020.
Use Instagram stories for:
- Casual and authentic content
- Sharing everyday moments
- Encouraging playful interaction
Tell your brand's story then inspire consumers to act.
Instagram is a full-funnel solution.
Reach and Frequency
Mobile App Installs
Businesses have an opportunity to reach more people and lower spend per cost objective.
TEST TO LEARN WHAT DRIVES RESULTS
Stories as Standalone
Feed + Stories
Help maximise your reach.
Drive value and media efficiencies.
Ideal for platform agnostics.
Offer predictable ad deliveries.
Ideal for those with dedicated budgets for feed or stories.
Useful for A/B testing.
All first-party Facebook measurement solutions are extended to cover Instagram Stories, including lift and split testing.
For brand lift, polling happens on Instagram Feed for Instagram Stories measurement.
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The Rise of Instagram